Keel Toys celebrated their 75th Anniversary in 2022 and their ongoing commitment to creating a sustainable future has never been more important.

In 2020, Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste.

In just the three years after launching Keeleco we have recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production). 70% of the entire Keel Toys collection is made from 100% recycled materials, this allows us to now offer our business partners the most complete sustainable soft toy collection in the marketplace today. The range includes Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World!.

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Keeleco Adoptable World is the newest part of the sustainable range and the first fashion eco soft toy! Keel Toys are excited to be launching the Mini Adoptable World collection in 2023, a range of 24 cute and collectable characters complete with an eye-catching tiered floor standing display unit.

The original Keeleco Wild, Farm, Sealife & Dinosaur ranges have been extended to over 200 products making it the most comprehensive collection available. Brand new additions include the wonderfully colourful family of snakes and uniquely patterned super soft lobster & puffer fish to name a few. Each and every Keeleco toy is exquisitely designed and our best-selling Dinosaurs are no exception featuring beautifully textured exclusive fabrics and embroideries. Brand new arrivals are the magnificent mini Dinosaurs, spinosaurus & ankylosaurus!

Keeleco process

Keeleco Baby launched in 2021 has been an instant success with new Marcel Monkey & Ezra Elephant recently added to the super cute natural range of Koala, Giraffe and Unicorn!

The Keeleco range now features well over 350 products and Keel Toys commitment to expanding this collection will continue throughout 2023 and beyond reinforcing their position as the number 1 sustainable soft toy supplier in the market today.