Dear Customer,

It gives me great pleasure to present our new catalogue for 2011.

Every year I feel that we’ve launched our best ever range and this year is no exception. We are now 64 years ‘young’ and continue to stretch ourselves, learn new techniques and use our experience to deliver you a bumper crop of new products across every genre. We are really excited to have something to shout about and get your New Year off to a flying start.

With so many new launches it is difficult to know where to begin: there’s Monsterous; eight vibrantly-coloured monsters, each morphed from a different wild animal, Podlings; our new family concept of cute animals who live in individual leaf pods (complete with a fantastic tree display that will add theatre to any retail area), Crackers Parrots lead the way in novelty and toy concepts with their geeky faces and bold colours and then we have the brand new Sugar Coated with Cup Cakes. In the baby section Starry Safari and Dinky Dino’s are an absolute must for nursery gift/toy ranges.

Keel Toys hold one of the largest stocks in the UK in our Ashford distribution centre (see back cover) furthermore; we offer a comprehensive bespoke service from our in-house design team. For FOB, Far East stock solutions can be tailored to meet individual requirements via our Hong Kong offices and showroom - choose to visit at your convenience and we promise you a very warm welcome! Pick up the phone and you will find a dedicated customer services team eager to help or you can arrange for one of our nationwide team of professional sales representatives to visit. Our first class export department is always on-hand to ensure your shipping requirements go like clockwork.

I wish you every success in the coming year and look forward to meeting you at the trade shows.

Yours sincerely,

Richard Keel
Managing director